РЕФЛЕКСИИ ЗА БИТОЛА: ОД ПАТУВАЊЕ НИЗ ВРЕМЕТО, НАСЛЕДСТВОТО, ГОСТОПРИМСТВОТО, ДУХОТ НА КАБАДАЈАТА, СЀ ДО СЦЕНСКИОТ РАСКОШ НА ПЕЛИСТЕР

Aприл 2024. И додека април се мислeше дека е јуни, се размислуваше каде да се оди и како максимално да се искористат последните денови од стариот одмор. Сепак, и покрај ваквото расположение, секојдневните работни обврски тешко да се избегнеа. Континуирано сѐ наоѓаме во виор, будни за да сѐ осигураме дека работите нема да скршнат од патот како воз без шина. Затоа барем за време на викендите да го искористиме сонцето и времето нека сопре. Сѐ одлучивме за Битола. За момент се замислив како сѐ шетам по Широк сокак, седам во пријатно кафуле, сѐ присетувам на приказните од чаршијата, го чувствувам духот на богатото минато на градот и сѐ восхитувам на величествениот Пелистер. Го одбравме хотел Бела Куќа, позициониран на самиот Широк сокак. Имав прилика минатата година да престојувам овде со колегите и да сѐ подружиме во поинаква средина надвор од четирите ѕида на секојдневието. Овој пат допатував со моите деца и никако не размислив за поинакво сместување. Во хотел Бела Куќа чувството за историја и наследство е опипливо. Од овде навистина може да се почувствува пулсот на градот, неговиот ритам, неговата вистинска суштина и да сѐ навратиме на убавината на животот со сиот негов суров и нефилтриран сјај. Од својата елегантна фасада и раскошните ентериери, се до гостопримството и одличното гурманско искуство, хотелот му оддава почит на раскажаното минато на Битола, притоа прифаќајќи го модерниот луксуз на денешницата и создавајќи искуство како ниеден друг. И додека го пиев утринското кафе на пространата тераса не можев, а да не размислувам за богатата историја на градот. Битола, некогаш позната како Манастир или Монастир и град на конзулите, зазема посебно место во аналите на времето. Град преплавен со приказни за освојувања, култури и конзули. Град кој некогаш цветаше со културна живост и виталност – град кој вриеше од живот и ветувања. Денес пејзажот е сосема изменет. Многумина се заминати во потрага по подобра егзистенција, оставајќи зад себе потивки, попразни улици. Ќе се чуе грчки бидејќи близината на границата со Грција си го прави своето, а секој го носи тој хедонизам во себе, макар и парче, и сака да искуси нешто друго и поинакво. Сабота сабајле и почна да заживува градот. Ми се чинеше нема таков што не го пие своето кафе на некое од прекрасните кафулиња токму на Широк сокак. Се симнаа и децата на доручек. Разговорот ни одеше во насока да им раскажам нешто кратко за овој прекрасен крај, но и да го научат зборот кабадаја кој се шепоти со премолчени тонови. Успеав да вметнам приказна, започавме разговорно патување за да им ја разоткријам енигмата на Кабадаја, именка исклучива за Битола која отелотворува начин на живот, духовитост и непропустлива кора од лимон. И додека едни велат дека Кабадаја е состојба на умот, огромна самодоверба што се граничи со ароганција, склоност кон фалење и претерување, други го гледаат како начин на живот, немилосрдно стремење кон величественост. Овој калибар на луѓе се тривијални во своите приказни во кои најчесто од мравка прават слон. Со екстравагантни манири, посебен став, посебен од, начин на облекување, одат со цел да бидат видени и слушнати. Може да се каже и дека често губат време на сметка на суштината, но дали и ова на некој начин е уметност, бидејќи треба да знаеш истото да го правиш со уникатен талент што секоја Кабадаја го поседува и го издвојува од толпата. Не ми излегува од глава една поговорка. ,,Од високо гледај го само оној на кој треба да му подадеш рака кога гледаш дека се дави”. Оттука ароганцијата ja изедначувам на ниво со привитивизам. Но, од сите приказни и анегдоти што ги имам слушнато за Кабадаите има нешто неспорно шармантно во нив. Можеби се агресивни и се самофални, но има топлина и хумор во нивните лудории на кои е тешко да се одолее. Можеби се прецизно облечени и беспрекорно негувани, но има извесен неуреден шарм во нивниот изглед, навестување на ранливост под храброста, копнеж за прифаќање, желба да бидат видени и слушнати па дури и несигурност, страв да не бидат занемарени или заборавени. Значи, што е Кабадаја, и дали сите ние носиме дух на кабадаја во нас? Можеби одговорот лежи во начинот на кој се движиме низ пресвртите на животот, во начинот на кој ги прифаќаме предизвиците што ни се појавуваат и во начинот на кој наоѓаме радост во едноставните задоволства на секојдневието. Додека размислував и раскажував, не можев да се воздржам, а да не се насмеам. Зашто во животните лудории на кабадаите, гледам одраз на себе – потсетник дека, на крајот, сите ние само се обидуваме да го најдеме своето место на овој свет, без разлика дали тоа го признаваме или не. Значи сите сме Кабадаја на ваков или таков начин. Тоа е одраз не само на тоа од каде доаѓаме, туку и на заедничките искуства што нè обликуваат. Само внимателно со ароганцијата😉. Битола е како духот на кабадајата. Дух што ја отелотворува издржливоста, духовитоста и склоноста кон екстраваганција. И додека пејсажот може да се променува, духот на Битола опстојува исто како кабадајата во секој од нас. Дух кој го надминува времето, историјата и плимата и осеката на животот. Тоа е дел од битолското ткиво, вкоренето во нејзиниот народ и култура. Да се биде битолчанец значи да зрачиш подеднакво со самодоверба, хумор и допир на раскош. Го привршувавме доручекот. Јадеа споро зошто и посматраа и пробуваа да препознаат битолска кабадаја. Им раскажав и по неколку анегдоти на кои слатко се смееа. Дури кабадаја најдоа и во другарчето од клупа. Но, доста беше размислување и филозофирање. Децава си го збогатија речникот со уште еден поим и сега не чека природата. Битола не е само град замрзнат во времето, таа е и порта за авантура, за величенственоста на националниот парк Пелистер. Додека го вдишувавме опојот на едиствениот бор Молика ме воодушевуваше нескротливата дивина. Сабота испланиравме, после утринското кафе и доручек, ќе одиме по мека патека до Копанки, некогашен планинарски дом. Па, зошто да ја посетите Битола и Бела Куќа? Зошто да тргнете на ова патување низ историјата и природата? Затоа што во Битола, среде одгласите на минатото и шепотењата на иднината,

A Weekend of Adventure and Serenity: Family Retreat in Villa Radozda and Scaling Jablanica Peak Black Stone

Friday: Embarking on a Lakeside Retreat at Villa Radozda on the Shores of Lake Ohrid” Late June 2023 marked the advent of a particularly temperamental month, characterized by frequent and unpredictable showers. Mother Nature, it seemed, couldn’t quite make up her mind, delivering a mix of rain and sunshine that kept us all on our toes. This June, like a fickle artist, painted the canvas of our days with the hues of both raindrops and sunbeams, creating a mosaic of memories we won’t soon forget. After a long week, our ideal Friday afterwork routine involves nature retreat and rejuvenating hike. Our family of four with our dear friends embarked on an eagerly anticipated journey to Villa Radozda, a hidden gem nestled along the serene shores of Lake Ohrid. The excitement had been building all week, and at last, we were en route to this picturesque Ohrid lakeside retreat. Villa Radozda B&B, is a a family-owned gem that ensured  our comfort as their top priority. The establishment features shop, a picturesque lake views from outdoor seating, and on site charming fish restaurant. Upon our arrival, we were warmly embraced by the tranquil atmosphere of Villa Radozda. The gentle lapping of waves and the invigorating scent of the lake’s fresh air immediately dissolved the workweek’s stresses. We settled comfortably into our cozy accommodations, fully prepared to embark on a weekend brimming with adventure, relaxation, and, most certainly, quality time with the kids. Saturday: Thrilling Hiking Adventure to the majestic Jablanica Black Stone Peak The next morning, with the sun casting its golden rays across Lake Ohrid, we started our day with a quick breakfast and prepared some hearty sandwiches. At 10 o’clock, we were all set for a thrilling hiking adventure – our destination, the majestic Jablanica Black Stone Peak, standing tall at an elevation of 2257 meters. Our journey began with a scenic drive along an asphalt road, winding through the picturesque landscape. After approximately 40 minutes, we passed through the charming Village of Vishni, eventually reaching our starting point in front of the St. Petka church I the village of ,,Gorna Belica”. Nestled in the embrace of nature, at 1400 m above sea level, the village of Gorna Belica carries a rich history. Today it is a captivating tourist settlement surrounded by lush forests. Originally known as Bella, it owes its appellation to the pure whiteness of the Belichka River. For those of us who have had the privilege of visiting, Gorna Belica stands as a testament to the beauty of mountain life. Scattered among the greenery are charming cottages, each a testament to the love affair between man and mountain. The air is crisp and fresh, carrying with it the sounds of nature in all its glory. The trail ahead promised a total distance of 16 kilometers, with an elevation gain of 900 meters. It was a moderate challenge, ideal for experienced hikers as well as for adventurous families like ours. The path was well-marked and mostly gentle. Emerging from the woods, we found ourselves in expansive meadows embraced by towering mountain, where the sounds of flowing water serenaded us. As we continued our climb, the terrain steepened, leading us to the summit. Along the way, we encountered sections still cloaked in unmelted snow, persisting as a testament to the mountain’s wintry embrace, until we finally conquered the peak. Below us, the mesmerizing mountain lake known as Vevcanska Lokva sparkled in the sunlight. Our original plan had included descending via a trail near Vevcanska Lokva, but the weather had different plans. The sky darkened, and the threat of summer thunderstorms loomed ominously. Prioritizing our safety, we made the wise decision to retrace our steps, ensuring a timely return. As we pushed back, nature decided to put on a show. A sudden frozen downpour sent us seeking shelter beneath a massive rock formation. Moments later, the sun emerged, painting a picturesque scene as rays of light pierced through the dissipating frozen rain. This reminded us of the nature’s power and how helpless are we if we don’t take it seriously. As we were descending, a light rain occurred. It was an OMG what beauty lies within nature’s contradictions. The glory of this hike lay in the numerous springs, each offering a refreshing pause, lush greenery and a jaw-dropping panorama at the peak. We experienced unreal tranquility, only the sounds of flowing water serenaded us. The concluding half-hour of our adventure was savored at the village’s picturesque St. Petka church, where our journey had begun and ended. In the church’s courtyard, kids indulged in small treats, while us sipped on hot Turkish coffee preprepared on gas stove. Revitalizing Lunch in Villa Radozda After our thrilling hike, we headed back to our apartments’ enchanting restaurant at Villa Radozda. We decided to reward ourselves with a delicious lunch indulging in traditional Macedonian cuisine and taste her majesty the Ohrid trout. Trout fishing is rigorously restricted to counter the threat of extinction. Stringent measures are being implemented to combat illegal fishing activities, while there’s also an appeal for the hotel industry and tourism sector to support the cultivation of trout in fishponds. At Vila Radožda, the owners take pride in providing trout in a sustainable manner. Beside the trout we had salads and cheese locally produced. The food here is nothing short of extraordinary. Every bite is a culinary delight, and we wholeheartedly recommend savoring each flavor-packed dish. Sunday: Cave Church Exploration and Blissful Beach Day  In Radozda, a fusion of natural beauty and cultural heritage awaits. From the 12th century, this region have witnessed the evolution of wall painting artistry. There are few cave churches that symbolize monastic solitude and deep communion with God. During the Turkish rule in Macedonia, sacred construction was prohibited, leading to church demolitions and the removal of bells to create cannons. To preserve their faith, people turned to hidden cave sanctuaries. The marriage of caves and churches intrigues speleologists, archaeologists, and the public, making it an extraordinary

Unveiling the Hidden Gems: Sermenin Village and Ethno House Sermeninski Chardak

Last weekend, our adventurous family of four had to return from camping in the scenic camping grounds of Chalkidiki, Greece due to some urgent work commitments on Monday. Strategically planning our journey, we decided to make our way back to Skopje on a Friday, wisely avoiding the bustling weekend border crowds during the peak of July. Thinking we had outsmarted the heatwave, we assumed that not many travelers would leave Greece on a scorching Friday, preferring to bask in the soothing coastal waters over the weekend. However, our assumptions were swiftly proven wrong as we found ourselves stuck in a seemingly endless line of cars, enduring 3.5 hours of the sweltering heat at the border crossing. Our hearts went out to the elderly, babies, and young children as ours, trapped in the cars, braving the oppressive temperatures. Finally passing the border, hungry and weary, we yearned for a respite. That’s when I recalled hearing about “Ethno House Sermeninski Chardak,” nestled in the village of Sermenin. This ethno retreat is gracefully perched on the slopes of Mount Kozuf, a mere 35-minute drive from the border, easily accessible via the asphalt road using GPT navigation.” As we approached the village, I immersed myself in reading about its intriguing history and its harmonious coexistence with the magnificent Kožuf mountains. Sermenin’s rich historical heritage dates back to the Roman era and Ottoman rule, with a legacy of successful bronchial and asthmatic disease treatments for children from Istanbul during the illustrious Ottoman Empire. Situated at an elevation of 540 meters above sea level, Sermenin has continued to captivate visitors with its stunning natural beauty, invigorating air spa, and the serene Belica river. Upon arrival, we were warmly greeted by Vaska, one of the owners, who immediately made our children feel at ease with the spacious courtyard where they could stretch their legs and play freely. Surrounded by awe-inspiring natural beauty, we felt immersed in the serenity of the surroundings. Vaska guided us through the ethno house, sharing intriguing legends about the village and the giants associated with Kožuf, making the experience even more captivating. “The ethno house harmoniously blends with its surroundings, artfully constructed primarily with natural materials such as stone and wood, and even featuring meticulously handcrafted cherry tree bed frames. The profound passion for preserving the village’s ancestral roots emanates from Vaska, as she eloquently shares the captivating story of how her family’s heritage drew them back to this picturesque haven. Once abandoned, the village has experienced a remarkable resurgence, thanks to the relentless efforts of Vaska and her husband, with the community flourishing again with an influx of new cottages and even permanent residents. Now, international guests from various countries flock to this nature’s haven, seeking respite in the idyllic countryside.” Vaska’s culinary expertise presents a delectable array of authentic Macedonian flavors. The restaurant, an integral part of the Ethno House, offers a selection of homemade juices, sweets, ajvar, ljutenitsa, pies, homemade honey, homemade eggs, cheese, sour milk, game meat and ,,baklava”. Raised in a family of farmers and ranchers, her mastery extends to preparing cooked pork, lamb, goat, veal, as well as crafting cheese and cottage cheese, all of which she passionately incorporates into her restaurant’s menu, ensuring a truly authentic gastronomic dining experience for its guests. We had varieties of fresh salads from organic vegetables, white cheese, bread with some vegetable paste topping. We were highly recommended to try their delectable homemade sausages made from game meat, which proved to be an absolute delight. Before calling it a night, we explored the surrounding area, reveling in the mesmerizing Vera waterfall, a true natural wonder of the Belica river. As we followed an 80-meter-long path thoughtfully crafted by the local residents, this natural wonder was a mere 15-minute walk away. Standing at an elevation of approximately 600 meters above sea level, the Vera waterfall cascades down gracefully from a height of 4 meters. Beneath the falls lies a tranquil pot, offering a refreshing fountain. The area was thoughtfully adorned with a charming bridge, inviting benches, convenient tables, and waste baskets to ensure a pristine environment. What makes the Vera waterfall even more captivating is its perennial flow, thanks to the ever-water-bearing Belica River. Its constant flow ensures that the waterfall remains active throughout the year, making it a popular destination for visitors to revel in, especially during the summer season. The dense forest surrounding the falls adds to the allure, providing a soothing escape from the summer heat. We were fortunate to find available accommodation for one night. We were accommodated in a triple room with three single beds that could be joined together, along with a private bathroom since the family apartments were occupied. Please bare in mind when you visit Sermeninski Chardak that the apartments features small kitchens but do not provide kitchen amenities and are exclusively reserved for cooking purposes for babies. Therefore, guests are kindly advised not to use the kitchens for any other purposes. The next day, we had continental breakfast, although Vaska ensured that breakfast catered to everyone’s tastes, offering a diverse menu from not just Continental, but also to Full English/Irish, Vegetarian, Vegan, Gluten-free, American, and Breakfast to go. We had the pleasure of meeting a lovely family of four from Šabac, who have made this enchanting place their favorite spot to rest. They appreciated its proximity to the highway and the border, making it an ideal stopover on their way to Greece. There were an elderly Hungarian couple accompanied by their young grandson. Despite the language barrier, Vaska, perfectly understands why foreign guests sought refuge in this charming ethnic house. The genuine hospitality and authentic experience it provides have undoubtedly captivated visitors. As we bid a heartfelt farewell to Sermeninski Chardak, we exchanged sincere hugs with Vaska feeling grateful for the unforgettable experience, we couldn’t resist stopping by the unique “Smelling Water area” (Smrdliva Voda) named after the smelling mineral springs. The water is drinkable and contain hydrocarbonate, mineralized, weakly acidic water,

Digital Marketing in the Tourism Industry: Strategies for Success

As the world becomes increasingly connected through technology, digital marketing has become an essential tool for businesses in all industries. This is especially true in the tourism industry, where consumers often rely on the internet to research and book their travel plans. In this article, we’ll explore the importance of digital marketing in the tourism industry and provide some strategies for success. Why Digital Marketing Matters in Tourism The tourism industry is highly competitive, with countless destinations and travel companies vying for consumers’ attention. In this crowded marketplace, digital marketing is essential for several reasons. First, consumers are increasingly turning to the internet to research and book their travel plans. According to a 2019 survey by Expedia Group Media Solutions, 67% of travelers begin their travel research on a search engine like Google. This means that if your business doesn’t have a strong online presence, you’re missing out on potential customers. Second, digital marketing allows you to target specific audiences with precision. By using tools like social media advertising and Google Ads, you can reach consumers who are most likely to be interested in your destination or travel services. This can help you maximize your marketing budget and increase your return on investment. Finally, digital marketing provides valuable data and analytics that can help you refine your marketing strategies over time. By tracking metrics like website traffic, conversion rates, and customer behavior, you can identify what’s working and what’s not, and make data-driven decisions about how to improve your marketing efforts. Photo by Thought Catalog on Unsplash Strategies for Digital Marketing Success in Tourism Now that we’ve established why digital marketing is so important in the tourism industry, let’s explore some strategies for success. Develop a Strong Social Media Presence Social media is an essential tool for tourism businesses. By creating engaging content and building a community of followers, you can increase brand awareness and drive traffic to your website. Some tips for success on social media include: Post regularly and consistently Use high-quality images and videos to showcase your destination or travel services Engage with your followers by responding to comments and messages Use hashtags to increase your reach Run social media contests or promotions to incentivize engagement Optimize Your Website for Search Engines Search engine optimization (SEO) is the process of improving your website’s visibility on search engines like Google. By optimizing your website for relevant keywords and phrases, you can increase your chances of appearing at the top of search results when consumers are searching for travel information. Some tips for SEO success include: Conduct keyword research to identify the most relevant search terms for your business Optimize your website’s content and structure to include those keywords Build high-quality backlinks from other reputable websites Ensure that your website is mobile-friendly and loads quickly Use Paid Advertising to Target Specific Audiences Paid advertising can be an effective way to target specific audiences